How to Build a Sustainable Toothpaste Brand From the Ground Up

Is it organic? Check. Zero-waste? Check. Tied to a subscription model? Check. Noice, a new toothpaste brand scheduled to debut in the U.S. this June, ticks all the familiar boxes of a modern CPG startup aiming to upend its predecessors. After collecting over $40,000 from a successful Kickstarter campaign earlier this January, Noice is currently...